Let’s Call It What It Is

If you’re watching the Twin Cities real estate market heading into 2026 and waiting for a dramatic shift—either a crash or a return to 2020-style chaos—you’re probably going to be disappointed. That’s not how this market works.

What we do have is a market that’s settling into something more sustainable: still competitive, still undersupplied, but far more rational. New construction continues to play a major role, especially across the metro suburbs, and buyers are being forced to make smarter, more intentional decisions.

Here’s what I’m seeing on the ground across Minneapolis–St. Paul and the surrounding communities as we move through 2026.


New Construction in 2026: Less Flash, More Function

Suburbs Are Still Leading—But Builders Are Being Smarter

The growth story hasn’t changed much geographically. Places like Lakeville, Rogers, Otsego, Victoria, and Woodbury remain the backbone of new construction in the Twin Cities. What has changed is how builders are operating.

Large speculative developments are mostly gone. In their place:

  • Smaller, phased neighborhoods
  • Tighter product lines
  • Floor plans designed to hit price points—not just impress on paper

Townhomes, villas, and one-level living homes continue to outperform expectations. That’s not a fluke. It’s demographics and affordability colliding.

Buyers Care More About How Homes Live

In 2026, size for the sake of size doesn’t sell like it used to. Buyers are asking better questions:

  • Where does the home office actually work?
  • Can this home adapt if our situation changes?
  • What are my real monthly costs—not just the mortgage?

Energy efficiency, smart layouts, and durable finishes are winning out over flashy upgrades. Builders who can clearly explain why their homes cost what they do are moving product faster.


Pricing & Affordability: Reality Still Bites

Let’s be honest—affordability is still the biggest issue in the Twin Cities. New construction hasn’t magically become cheap, and it probably won’t.

Costs that aren’t going away:

  • Labor
  • Materials
  • Municipal and regulatory requirements

Instead of big price drops, we’re seeing builders adjust how homes are delivered:

  • Narrower lots
  • Simplified elevations
  • Fewer custom options
2026 Negotiation Reality

Incentives matter more than sticker price. Rate buydowns, closing cost assistance, and design credits are common—and often negotiable.

Buyers are making trade-offs every day: newer homes farther out versus older homes closer in. Neither choice is wrong, but both need to be evaluated honestly.


Urban Infill: Quiet, Strategic, and Long-Term

Minneapolis and Saint Paul aren’t booming with cranes—but they’re not stagnant either. What’s working is smaller, thoughtful infill:

  • Duplexes and triplexes
  • Townhomes in established neighborhoods
  • Owner-occupied or long-term rental plays

Minneapolis zoning flexibility continues to open doors, but success depends on design, execution, and patience. These aren’t quick wins—they’re long-term holds.


Buyer Behavior in 2026: Smarter and Slower

This is one of the biggest shifts I’ve seen.

Buyers today:

  • Take longer to decide
  • Compare new construction to resale very carefully
  • Dig into taxes, HOAs, utilities, and timelines

That’s a good thing. The days of waving contingencies and hoping for the best are over. In 2026, informed buyers make better long-term decisions—and sellers need to meet them there.


What This Means If You’re Making a Move

If you’re building
Build the right house
Clear pricing Honest timelines Lives well

You don’t win in 2026 by building the biggest house on the block. You win by building the house that makes sense—today and later.

If you’re selling
Condition + pricing matter
Buyer options New build competition No overpricing

Buyers have choices. Overpriced homes sit—especially when there’s new construction nearby.

If you’re investing
Assume conservatively
Cash flow first Numbers day one Location matters

Appreciation is a bonus, not a guarantee. Well-located suburban rentals and efficient new builds can work—if the math works.


Bottom Line

The Twin Cities market in 2026 rewards people who understand it—not those trying to outguess it.

New construction remains a critical part of solving our housing shortage, but success depends on smart planning, realistic expectations, and local knowledge. Whether you’re buying, building, or investing, the goal isn’t to chase headlines—it’s to make decisions that still make sense five and ten years down the road.


What We Do

If you’re considering new construction in the Twin Cities, here’s the truth: building new is one of the biggest financial decisions you’ll make—and one of the easiest to get wrong without the right guidance.

At Hammer Group, new construction is not a side conversation—it’s a core part of what we do. We work daily with buyers, builders, and investors across the Twin Cities metro, helping clients navigate everything from lot selection and builder negotiations to pricing strategy, timelines, and long-term resale value.

We don’t push builders. We don’t oversell upgrades. And we don’t pretend every new build is a good deal.

What we do provide is:

  • Clear guidance on whether new construction actually makes sense for your situation
  • Honest comparisons between building new and buying resale
  • Local insight on neighborhoods, developments, and builder reputations
  • Strategic advice focused on total cost, lifestyle fit, and future value

Whether you’re at the very beginning—just exploring options—or already deep into builder conversations, our role is to protect your interests and help you make a confident, informed decision.

If you’re looking for straight talk and real expertise around new construction in the Twin Cities, connect with Hammer Group. We’ll help you cut through the noise and move forward with clarity.